"The grid is a way to structure typography, and I couldn't work without one.. A grid is a method to bring structure to your work." Wim Crouwel.
"Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances." Paul Rand.
"Be purposeful and thoughtful in the choices you make when the options are nearly infinite." Michael Bierut.
"I'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible." Erik Spiekermann.
"My errors were more fertile than I ever imagined." Jan Tschichold.
"No design is possible until the materials with which you design are completely understood." Ludwig Mies van der Rohe.
"I'm always trying to turn things upside down and see if they look any better." Tibor Kalman.
"Design is the art of planning, and it is the art of making things possible." Paula Scher.
"The logo is an identifier but it's also something that stands-in for who you are." Steven Heller.
"Experimenting with letterforms is a natural part of making, often born out of enthusiasm rather than commercial or practical imperatives." Tony Brook.
"Sometimes you sacrifice legibility to increase impact." Herb Lubalin.
"Styles come and go. Good design is a language, not a style." Massimo Vignelli.
"If you work with a set of boundaries, the content makes the design come alive. If you don't have restriction, anything can happen." Edwin van Gelder.
“The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.” Adrian Frutiger.
"Our eyes are made to see forms in light: light and shade reveal these forms." Le Corbusier.
“Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects.. Back to purity, back to simplicity.” Dieter Rams.
“There is no recipe for good layout, what must be maintained is a feeling of change and contrast.” Alexey Brodovitch.
"Design is as much an act of spacing as an act of marking." Ellen Lupton.
“Iconography is like poetry. If you change one word in a poem, you screw it up.” Lance Wyman.
"I do not design, I find." Franco Grignani.
“I'm a fan of balance and order, but I like to put that extra layer on top. It makes it more dynamic.” April Greiman.
“What's the use of being legible, when nothing inspires you to take notice of it?” Wolfgang Weingart.
“Order is repetition of units. Chaos is multiplicity without rhythm.” M. C. Escher.
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans Hofmann.
“Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.” Chip Kidd.
"Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas.” Jessica Helfand.
