Jamais Vu is a studio built around my own personal philosophy on design. Jamais vu is also a French phrase, often described as the opposite of déjà vu. Its literal meaning is “never seen” and it describes a situation where a viewer sees a piece of design they know they should be familiar with (e.g. type, a logo, or a poster), but it feels like a completely new experience nonetheless. A common example of everyday “jamais vu” occurs when writing a word or phrase over and over again and it starts to lose its meaning, and eventually you will question if the word is even real.
Good design should elicit a sense of jamais vu – we know design, we’re all surrounded by it everywhere, everyday. However, good design should seem new, something unseen, something that surfaces new feelings and visual experiences. This philosophy comes from a belief that impactful graphic design should present itself as something “never seen” even though viewers are confronting it with familiarity; expectations can be subverted and the familiar becomes unfamiliar or strange. Jamais Vu is a design philosophy that works against the common, the familiar, and the coming and going trends, allowing for a new perspective that lets design be better appreciated.
At the heart of this studio, I develop elegant and expressive design created with respect for being timeless and insightful. This work includes identity systems, websites, packages, print materials, and motion graphics, all with an emphasis on strong typography and a thought-provoking idea at the core. I especially love to make things for people who make things: photographers, architects, product designers, industrial designers, furniture designers, filmmakers, sculptors, artists, musicians, and anyone who creates. I also focus a lot of my time on creating a range of studio projects including typefaces, posters, and my current ongoing series of papers titled Conversations in Design, a project which fuses design, writing, and collaboration.
In addition to operating Jamais Vu, I am a designer at Fanbrandz, and the Online Community Leader for the United Design Guild where I host live design workshops and discussions. You can find me co-hosting the Fireside Podcast with Kevin Greene. I am also active in the AIGA NY Chapter and the Type Directors Club.
Please contact me if you wish to use or reproduce any of the work on this website. Thanks!